February 22, 2006
6 Comments

Nothing to see here, move along!

God, considering Trevor Butterworth's name and lasting power, he should be a porn star, not writing articles about blogs for the Financial Times. It took me two colossal bowel movements to finish reading this particular treatise. Thank heavens for wheatgrass juice.

But there's still time for him. Look at Max Hardcore!

When I read newspaper articles about blogs, it reminds me of the papers I wrote for the earth science class that I was forced to take as part of my liberal arts requisites in college. I didn't understand what the fuck I was talking about. Viz:

At the close of 2002, there were some 15,000 blogs. By 2005, 56 new blogs were starting every minute. As I type this sentence, there are, according to technorati.com, 27.2 million blogs.
This blows my mind, because I felt as though I, who began blogging in earnest in the summer of 2002, was really on the tail end of the phenomenon. Apparently I was a progenitor. Me and Justin Hall. Who knew?

Oh, and:

According to the monitoring done by thetruthlaidbear.com [sic], only two blogs get more than 1 million visitors a day and the numbers drop quickly after that: the 10th ranked blog for traffic gets around 120,000 visits; the 50th around 28,000; the 100th around 9,700; the 500th only 1,400 and the 1000th under 600.
Can this be right? (Answer: No, it can't be.)

I want to propose something to all journalists out there: For just one week, let's declare a moratorium on calling Gawker Media people as expert witnesses. Every article is like a greased ourobouros in a fucking centrifuge. Enough. Also: Can we never, ever mention Gawker and the Algonquin Round Table in the same sentence--nay, paragraph--again? Really. Dorothy Parker would jump up from the grave and snatch you bald, Butterworth, if it weren't folicularly impossible.

Butterworth owes the best parts of his story to Choire Sicha: "'The word blogosphere has no meaning,'" he said from across a folding table vast enough to support the battle of Waterloo in miniature (the apartment owes much to eBay, the Ikea of bohemia)."

Out of curiosity, where is the auto-da-fe of Bohemia?

He's right, though. Sicha, not Butterworth. And then there's this:

"'Satire,' said Choire Sicha, 'is the most useless cultural effluvia one could possibly produce out of the cultural situation in America right now.'" It's a bit depressive a pronouncement, no? I say this as someone who enjoys satire. But satire is Moliere. Satire is not mocking the death of an 87-year-old woman who gets run down by a bus.

Sicha doesn't imply that Gawker is a purveyor of the detestable satire. But I will. Does anybody remember laughter? Does anybody remember Gawker when it was more than just tepid captions underneath party photos that only 125 people care about?

Oh, and hey: speaking of transparency, are we sure the Gawker editorial roster remains intact? I'm noticing fewer typos and considerably less grievous adverb abuse. It reminds me of when Jenna Bush disappeared from the family photo ops and they said she volunteered with Americorps or something.

It makes me sad to see Choire Sicha sad. East/West, his blog with Philo Hagen, was one of the first blogs I read regularly, and it was what inspired me to start writing #1HS.

And yet who could have predicted that six years down the line there'd be quotes like "'We’re sure Marx and Orwell would have blogged,' said Heather and Jessica of gofugyourself.com," that would make me never want to look at a Movable Typle login screen again? You can't win. Talk about kicking against the pricks.

These "last waltz" stories, they've been coming coming fast and furious lately. Cash in now, honey. For those of us who never wanted to cash in in the first place, though, maybe we'll wait until it all blows over. As a friend put it, "I've been thinking about this, and I think all this bored-with-blogging coverage is good. Hopefully it will stop people from starting crap blogs that they never update or abandon after three weeks. I'm in it for the long, long haul."

As for me: This fall, I think that I'll be heading back to school. Just like Rodney Dangerfield! At that point, I may be hanging up my hat, just like Trevor Butterworth is predicting. But until then, I'll be doing it for the sheer, irresistible, goddamn glamor of it all.

Posted by Dana at 11:24 PM

Comments

You're right: the thetruthlaidbear.com isn't right. (The domain name is is given both right and wrongly. It's truthlaidbear.com not thetruthlaidbear.com.) Mainly because the numbers are shit.

My main blog, Double-Tongued Word Wrester averaged 9135 unique visits a day in January. That doesn't count repeat visits in the same 24-hour period. According to the numbers provided by Butterworth, my blog should then be one of the top 100 blogs on the Internet. Instead it's number 4728 according to The Truth Laid Bear and 4,204 according to Technorati. Why is that?

When we actually look at the numbers at The Truth Laid Bear and actually read the FAQ, we see that it requires that blogs have the SiteMeter traffic monitor installed. If you don't have it, your blog isn't ranked. And that it counts LINKS over the last 7 to10 as part of its formula, not just traffic. And since SiteMeter uses Javascript, subscribers who read your posts in RSS, or via a web-based aggregator like My Yahoo or Bloglines, but do not visit the web site, are not counted. Feedburner calculates that at abou 18,000 more readers for my site every day--more than visit it via the web.

So, to reiterate: the ranking numbers are shit.

I have to say, though, that I thought the level of comment by bloggers talking about blogging as shown in this article seems to have veered as far off the bullshit and hyperbole track as I've ever seen it.

Posted by: Grant Barrett at February 23, 2006 07:37 AM

Typos everywhere. Too much opium paste rubbed on my gums.

Posted by: Grant Barrett at February 23, 2006 07:40 AM

You're right about the truthlaidbear URL.

The tone almost reminds me of after 9/11 when people said irony was dead. If only those people could've known that the media would be casting a fish-eye lens on the "BLOGOSPHERE" and lamenting the fact that it's no longer profitable to be a blogger. That is I-R-O-N-Y.

If that had happened, perhaps we'd be living in a Believer-free world.

Posted by: dana at February 23, 2006 10:03 AM

I always assumed truthlaidbear.com was Scooter Libby's electronic paean to the assfucking of and by large mammals.

Posted by: Jimmy Beck at February 23, 2006 02:28 PM

Do I have to look at Max Hardcore?

Got a voicemail message from him, once, where I used to work. He ended it with, "Have yourself a great goddamned day." Sometimes it pays to not pick up the phone.

Posted by: J at February 23, 2006 08:29 PM

Truthlaidbear.com is a proud member of Pajamas Media.

Caveat lector.

Posted by: Max at February 24, 2006 06:26 PM